The content studio for handmade businesses

For makers who'd rather be making.

MakerBrain learns your shop once, then turns any idea into captions, Reels, listings and emails that sound like you. It comes stocked with fresh trends every month.

Try it free See it work
  • Free during beta
  • No credit card
  • Works with Claude, ChatGPT or Gemini
MakerBrain 86%
TopicMy new speckled holiday mugs, only 24 made Copy prompt
Formats
Instagram caption Carousel Reel or TikTok script Story set Pinterest pin Email to my list
Maker Marks
I mix every glaze by hand… Sold out in two days…
Your prompt2 formats

ABOUT MY SHOP Fern & Fire Pottery, Asheville · hand-thrown stoneware

IT'S ABOUT My new speckled holiday mugs, only 24 made

FORMATS Instagram caption and Reel or TikTok script

MAKER MARK I mix every glaze by hand in small batches

Your AIClaude, ChatGPT or Gemini
MakerBrain prompt · 2 formats · 1 Maker Mark
Caption · cozy story

Only 24 of these exist. I pulled the last speckled holiday mugs out of the kiln this morning, glazes I mixed by hand, so no two match. They drop Friday at 10am, and I don't think they'll last the weekend.

Example output

Type a topic, tap your formats, copy the prompt. MakerBrain does the explaining for you.

It writes Instagram captions, carousels, Reel and TikTok scripts, story sets, Pinterest pins, Etsy listings, Shopify pages, launch and restock emails, gift guides, market day posts, wholesale pitches and blog posts.

Sound familiar?

You finished the batch. Now you have to talk about it.

11:48 pm

The empty caption box

The work is beautiful. The photos are done. And the caption box has been blinking at you for twenty minutes.

"Elevate your space"

Posts that sound like everyone

Generic AI writes like a gift shop catalog. Your customers buy from you because you're not that.

Make, pack, ship

Content always comes last

Between orders, markets and actually making things, posting is the first thing to slide.

MakerBrain fixes all three. It knows your shop, it writes like you, and it's quick enough to fit between orders.

The MakerBrain engine

It learns your shop, then does the heavy lifting

Every prompt MakerBrain builds carries your shop, your people, your stories and this month's trends, so your AI never starts from zero.

Your MakerBrain · saved to your account

  • Shop basics
  • Your people
  • Where you sell and where you're based
  • Your voice
  • Maker Marks
  • Voice profile
86%

MakerBrain 86% full. Every prompt now starts with your shop.

Six tools, one studio

Everything a maker posts, in one place

Write a post

One topic, any formats: captions, carousels, Reels, stories and emails, each with its own hook.

Tweak a line

Highlight what's off in a draft and get three better versions back.

List a product

Etsy titles, descriptions and all 13 tags, or a Shopify page with search text.

Remix a post

Turn one post that worked into a carousel, a Reel and an email.

Get ideas

Ten, twenty or a whole month of post ideas, with this month's trends mixed in.

Plan my week

A week of posts and one shot list, so a single making session covers it all.

Your content week

Built to fit around your making

  1. Monday

    Plan my week

    Tell MakerBrain what's happening: a restock, a market, nothing special. Get a plan and one shot list.

    About 10 minutes
  2. Studio day

    Film while you make

    Follow the shot list while you work. One session gives you footage for the whole week.

    About 20 minutes
  3. Post days

    Copy, paste, post

    Paste each prompt into your AI, tweak a line if you need to, and post it.

    About 5 minutes each

See what it writes

One prompt, one finished carousel

We built the "Gifts for the chosen family" prompt for our example shop, Fern & Fire Pottery, and pasted it into ChatGPT. Here are 6 of the 9 slides it wrote.

  1. Slide 1The gift list you can actually finish.Photo: your hands arranging mugs, bud vases and planters on a wooden table, with a little holiday greenery.
  2. Slide 2For the friend who knows ALL your business.

    A speckled mug for your next three-hour coffee catch-up. [Mug price]

    Photo: two mugs side by side, your hand pouring coffee into one.
  3. Slide 3For the neighbor who always comes through.

    A little bud vase. Add a flower, and you're officially the thoughtful neighbor. [Bud vase price]

    Photo: your hand placing a single flower in a vase on a windowsill.
  4. Slide 5For the friend who names their plants.

    A handmade planter for their next leafy little obsession. [Planter price]

    Photo: your hands setting a potted plant inside a finished planter.
  5. Slide 8Oh, and here's a little secret.

    I mix every glaze by hand. And every mug gets a tiny fern stamped underneath. Go ahead, flip yours over.

    Photo: glaze-stained hands, then a close-up of the fern stamp.
  6. Slide 9Your list is long. Let's make it shorter.

    Find your handmade gifts at Fern & Fire Pottery. Shop on Etsy or at [website URL].

    Photo: your hands wrapping a finished piece in tissue paper and ribbon.

Real ChatGPT output, trimmed to fit. Fern & Fire Pottery is a made-up example shop.

Who it's for

Made for people who make things

If you sell what you make, on Etsy, Shopify, Instagram or at markets, MakerBrain speaks your language.

  • Potters
  • Candle makers
  • Jewelers
  • Knitters and crocheters
  • Woodworkers
  • Printmakers
  • Soap makers
  • Sewists
  • Painters
  • Leatherworkers
  • Paper crafters
  • Glass artists
Lynzee, founder of MakerBrain Studio, smiling in a trucker hat
Hi, I'm Lynzee!
  • Marketer and entrepreneur
  • 15 years as a maker

Why I built this

I've started over more times than I can count.

I've been a maker for about 15 years, and I've run more than one home studio and storefront.

I come from makers who were incredibly good at creating products but never had the marketing education or know-how. So they did the markets and vendor events. Some days were good, some days were bad, and it was always a lot of work for a little money.

Later in life, I went to school for marketing and entrepreneurship so I could help this exact group of people. Makers are underserved. We can't afford to get left behind by AI, and showing up with good content is how people find our work.

If systems like this can help us create better content and get more visibility, then why would we not do that?

Lynzee, founder of MakerBrain Studio

Pricing

Free while we build it together

Beta makers get the whole studio for free and help decide what comes next.

Beta

Free

Everything in the studio, while we're in beta.

  • All six tools
  • Your MakerBrain and Maker Marks
  • Five content pillars with post ideas
  • The monthly trend drop
  • A direct line to tell us what to build
Try it free
Coming later

Pro

For makers who want it even faster.

  • One-tap AI drafts, no copy and paste
  • Saved drafts and post history
  • Your MakerBrain on every device

Beta makers hear about Pro first.

Questions

Good to know

Is it really free?

Yes, while it's in beta. Paid plans with one-tap AI drafts come later, and beta makers hear about them first.

Why do I need an account?

Your account keeps your MakerBrain, Maker Marks and pillars tied to you, and it's how we send the monthly trend drop. Signing up takes your name and email, with no password to remember.

Do I need to pay for an AI tool?

No. The prompts work in the free versions of Claude, ChatGPT and Gemini. Copy, paste, send.

Will it sound like a robot wrote it?

Every prompt tells the AI to use your real details, your process and your words, and to leave a [bracket] when it needs a fact from you instead of making one up.

How often do the trends change?

A new trend drop lands at the start of each month, with key selling dates, what shoppers are searching for, and what's working on Reels and TikTok.

More making. Less marketing.

MakerBrain handles the words, so you can get back to the bench.

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